Sell Your Tickets
Your Way

We understand that exceptional venues are unique in their requirements. Line-Up provides the flexibility and control you need to sell tickets and manage events on your terms.

High Impact At Every Sales Stage

Line-Up is a Ticketing Commerce Platform, offering a complete solution for managing sales and ticketing operations. Our clients see higher conversion, increased revenue and greater efficiency across the board.

Prior to sales

Build events, performances, venue plans, products, email schedules and promos; then make bulk edits with ease.

During sales

Personalise the booking journey based on the customer, the performance or the basket.
Total data ownership - your audience, your data, with tracking and analytics baked in.

After sales

Build and schedule your own, fully customisable reports. Manage customers, orders, members, products and more.

All the Tools You Need, Straight Out of the Box

Everything a venue needs to thrive from its ticketing.

Bulk Editing

Filter and apply bulk edits across all performances quickly and intuitively.

Demand-Based Pricing

Feature-rich pricing tools, out of the box; including automated demand-based pricing.

Customisable Checkout

Personalise the booking journey based on the customer, the performance or the basket.

Products & Add-ons

Offer merchandise, hospitality, gift vouchers and more; pre/post-ticket checkout or standalone.

Sophisticated Reporting

Customisable reports, with access to every data point and metric. Share internally and externally.

API‑first Platform

Public APIs enabling custom checkouts and integration opportunities.

Venue Plan Builder

Design and edit unlimited reserved Venue Plan layouts with ease.

Multiple Sales Channels

Set up channel-specific booking URLs, linked to a specific event, performance or discount.

Line-Up AI

AI powered tools to improve efficiency and maximise revenue.

Innovation through Integrations

Something you need not part of the product? We integrate with some of the best third party tools, services and distribution channels in the industry.

Introducing Line-Up AI

We're investing in features and functionality that leverage AI for real-world use cases that are aimed at improving efficiencies for operational teams and enhancing customer experience.

Our first Line-UP AI features are currently in Beta and will be released to all clients soon.

Community-Driven Roadmap

The majority of our team are software engineers. We strive to keep up momentum to move our system forward with purpose.
Our product roadmap is public and we encourage the Line-Up Community to request features and vote on each other’s suggestions.
We combine requests with our own ideas for enhancement and optimisation to determine our development cycles.

NOW
Audience Experience
Automated Seating Tools

Enhanced analytics and reporting tools

NEXT
Additional Revenue Drivers
Memberships, Donations, Subscriptions

Enhanced analytics and reporting tools

FUTURE
Post-Purchase Experience
Self-serve Order Management

Enhanced analytics and reporting tools

View the Roadmap

Trusted by Leaders in Live Entertainment

The platform is highly intuitive, easy to navigate, and supported by a well-structured help centre with clear, accessible articles. An excellent tool for us to manage ticketing across multiple organisations that we look after, each with their own unique requirements. I’ve found getting to grips with Line-Up to be a smooth and straightforward experience. The team are receptive to feedback and genuinely supportive, helping us grow and improve along the way.

Hayely Smith
Box Office Manager, Perthshire Box Office

Let's Talk Tickets

Schedule a demo with us today and let's see how we can transform your ticketing together.

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