Line-Up Selected as Ticketing Software Provider for Theatre Royal Haymarket

London, 15 October 2024 - Line-Up, the ticketing software business, today announced that Theatre Royal Haymarket - part of Access Entertainment - has selected Line-Up as their exclusive ticketing software provider. This marks a key expansion of Line-Up in the West End, further delivering on its commitment to provide exceptional ticketing to exceptional venues.

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Line-Up is a flexible, highly scalable, and fully customisable ticketing platform tailored to meet the unique demands of elite live entertainment venues. Line-Up's platform integrates seamlessly with other technology systems, enabling Theatre Royal Haymarket to choose the best solutions to support its operations, enhance audience engagement, and maintain its commitment to exceptional live performances.

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Theatre Royal Haymarket has been part of Access Entertainment since 2018 and is one of London's oldest theatres in the heart of the West End. The Haymarket strives to continue the theatre's rich tradition of creative excellence and support for leading theatrical stars as well as emerging and diverse new talent. Its recent groundbreaking theatre adaptation of The Picture of Dorian Gray, starring Succession's Sarah Snook, received widespread critical acclaim, with Snook collecting Best Actress at the Olivier Awards.

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Nigel Everett, Managing Director of the Theatre Royal Haymarket, said:

“We are excited to be working with Line-Up, and look forward to a long and successful partnership.”

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Barnaby Clark, Line-Up CEO and Co-Founder said:

"We're thrilled to be selected by a venue as prestigious as the Theatre Royal Haymarket; having another West End Theatre adopting Line-Up as their primary ticketing system is a key milestone in our growth, further solidifying our position as a leader in the live entertainment space."

“Our platform continues to advance by leaps and bounds and we're excited at the prospect of working closely with the Haymarket team to develop the product further and continue to meet the evolving demands of the live entertainment industry.”

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Visit https://line-up.tickets to learn more.

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About Line-Up

• Line-Up is a London-based ticketing company founded in 2011 by Barnaby Clark, Chris Crossley and James Stilwell, who continue to lead the company to this day.
• Line-Up operates a completely customisable, reliable ticketing platform that is highly scalable.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.
• Alongside Theatre Royal Haymarket, Line-Up's clients include leading venues in live entertainment and timed-entry attractions.

About Theatre Royal Haymarket

• Theatre Royal Haymarket is one of London's most iconic and historically significant theatres. Established in 1720, it is the third-oldest theatre in London still in operation.
• It has hosted some of the most celebrated performances in theatre history, attracting renowned actors, playwrights, and directors.
• Known for its diverse, high-quality productions, including classic dramas, contemporary plays, and musicals. Recent acclaimed productions include The Picture of Dorian Gray, A View from the Bridge and Waiting for Godot.
• For more information visit https://trh.co.uk/

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